Real-Time Web Reporting & Analytics

Just a Few of the Many Great
Features
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Search Engine Visibility

The axiom goes like this: You can't improve what you can't measure. For 90% of websites, the vast majority of their traffic comes from search engines like Google and Bing. Yet, achieving decent placement in search results for specific keywords is an ongoing challenge. We regularly test your placement in popular search engines to determine where you rank in comparison to your competitors.

Blog & Discussion Coverage

Your web presence is no longer just what you publish. More and more, it's what others say about you that matters. But figuring out what is being said and influencing the conversation to present your perspective is quite difficult. Our blog coverage report provides daily and weekly report of conversations that are happening on public blogs and discussion groups.

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News Coverage

Issuing a press release is no longer enough. You now need to ensure that it gets widespread coverage and resonates in the echo chamber that is the media. We track numerous sources and provide weekly reports on which news outlets are covering you, your announcements and those of your competitors. It's information you won't find anywhere else.

Mobile Readiness & Compatibility

As little as 3 years ago, the iPhone didn’t exist, Android was a mere concept and few people browsed the web with anything other than their desktops and laptops. Worldwide mobile usage is exploding, with mobile browsing leading the way. If your site does not render properly on a mobile device, you are missing out on a great opportunity.
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Accessibility

People with disabilities can find accessing web content difficult, if the website was not designed with their accessibility needs in mind. Non-compliance with defined accessibility standards is more than just an inconvenience for your disabled users, it’s a violation of the law.

Web Standards Compliance

Web standards ensure interoperability. These standards safeguard everyone from being stuck with lock-in technologies controlled by a few companies. They create a level playing field, and foster openness and innovation. All websites should comply with standards established by the W3C—a global standards body. Non-compliance means you are not future-proofed.

As new mobile devices, platforms and browsers enter the marketplace, you are more likely to run into compatibility issues. Your site may not work as you expect, and retro-fitting it for new devices, might mean it won’t work for older browsers.

 

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Legal & Privacy Compliance

Companies spend a lot of money trying to lower overall risk and potential liabilities from their actions. Yet, almost nobody knows anything about the legal requirements your website must meet as required by legislation in the US and European Union. Corporate websites are required to comply with various statutes pertaining to privacy, copyright and equal access.

 

Domain Security

Your domain name is probably your most important digital brand asset. It’s unique to you, and probably published on business cards, letterheads and all your marketing media. Hackers, squatters and domain brokers realize the value you place on your domain name—which is why they scoop up expired domains, continually attempt to transfer domains and hijack them away from unknowing companies.

 

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Website Usability

Usability can mean many things, but on the Internet, it translates into website usage. If a website is not usable, almost nothing else matters—not the aesthetics or the useful website tools you’ve deployed at great cost. Our usability tests are based on guidelines created by Usability.gov—a federal initiative which is accepted as the industry standard in website usability.

 

Search Engine Rules Compliance

Love them or hate them, search engines are the greatest contributors to your website traffic. This means you need to comply with the best practices they define. Rule-breakers are punished by being blacklisted, sometimes permanently. Getting re-instated, or re-indexed is costly and time-consuming. Even when it works, it can take years to achieve good rankings (i.e. Page 1 of search results).

 

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Browser Compatibility

Keeping your site operating correctly in all browser and versions (which number over 30) is a difficult and daunting task for web teams. The first challenge is determining which browsers and versions your site is incompatible with. Our service scans every public page (and supporting files, like CSS) on your against a library of known incompatibilities. When performed regularly, this ensures problems are identified and resolved proactively

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Link & Error Checking

Most websites cannot keep up with the pace of innovation and change in web technology. As new content is added and the site grows incrementally, overall site quality decreases. Due to their public nature, website issues are visible and obvious to everyone. Our rigorous error and link checking protocols uncover technical problems, including broken links, configuration issues and script errors.

 

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Spell Checking

According to research conducted on website credibility at Stanford University, “Web users do not overlook simple cosmetic mistakes, such as spelling or grammatical errors. In fact, the findings suggested that typographical errors have roughly the same negative impact on a Web site's credibility as a company's legal or financial troubles.” Spelling mistakes are inexcusable and communicate website neglect. Let us find and fix these issues before they become embarrassing liabilities for you to overcome.

 

Coming Soon